ES-paidStrategyLegend-horizontal.png
ES-paidStrategyLegend-horizontal (1).png
 

Boost performance
with these 13
 Digital Marketing Solutions 

Tailored for Solar Saas Industry

Solar Panels

As a GM, CMO or CEO...

...Are you struggling to make your Solar Saas stand out?

...Do you need a clear roadmap with proven actions to boost lead generation?

...Do you need clear guidelines to optimize Conversion Rate?

Do you need a solid yet flexible structure to align your Maketing and Sales team?

We are PaidStrategy, a data-driven digital performance agency working for
brands that harbor big ambitions providing solutions and delivering results from the very beginning.

Gone are the days of just creating campaigns for the sake of having them.
That's money thrown away. With the right tools and the right knowledge, we put more thought in to your overall performance strategy with a solid roadmap to help deliver marketing results.

Finding the right agency for your Saas is key. Although we would dearly love to work with you, you should spend time looking for the best fit for you and your business.

In the meantime, we have packed our Solar Saas Marketing&Sales knowledge to help you make your decision. Marketing is such a big investment, so it is worth to learn more about solutions that had already worked in your industry.


 

These solutions are divided into 4 key sections:

STRATEGY

Modern Architecture

MARKETING

REPORTING

Read More
 

STRATEGY

01

YEARLY MARKETING AND SALES PLAN

Make sure you work on a yearly sales & marketing plan. We recommend both departments to align on objectives and tactics in order to put each department plan together and avoid working in silos.

  1. Build a Marketing Intel: conduct a workshop to define different buyer personas for each vertical and your service's Unique Selling Propositions. 

  2. Build a dedicated tactical Marketing Performance Plan

    • Define budgets and objectives​

      • ​How much budget do you need in total to achieve your sales revenue?

      • How much budget per channel do you need?

      • How you are you going to measure the success of each channel?

      • What other resources do you need? Make sure you budget human/software resources on your plan

    • Define a tactical plan for each channel

      • ​If you are outsourcing channels to external agencies, ask their help to support you on this step.

02

GATHER SUPPORT

Define what support from your Creative and Content team will be needed to deliver your plan.

Make sure you establish a roadmap with clear deadlines.

 

MARKETING

03

SEARCH AS TOP CHANNEL

Google, both paid and organic, should be your TOP channels. There is a very high demand on the search engine plus the market is very competitive and competitors are heavily investing. Although budget on these channels can go very high, the Cost per Client (CAC) is also expected to be the lowest in these channels.

05

PUSH UPPER FUNNEL

Once you have maximized your search and remarketing channels, grow by pushing upper funnel channels like Youtube, LinkedIn, Capterra, Display etc.

*Be aware that most of the upper channel needs extra resources from your creative and content team which will support the performance/paid media team.

07

LEAD NURTURING

Once the new lead has been acquired, do not retarget them through paid media, instead use your OWNED resources to nurture these leads and convert them to final clients.

Owned resources as:

  • Email

  • Social Media

  • Sales team

09

FREE SIGN-UP MODEL

 You should create dedicated pages for each of your software service ( sales, design, shading… etc)

  • Avoid having solo landing pages. Solo landing pages avoids users properly engaging with your brand and learning from the different service offering. Instead, make sure these dedicated service-related pages are part of your overall website strategy.

  • The more you A/B test on your website the more you can increase your traffic conversion rates ( convert traffic to leads). This tactic will help improving performances for all your channels.

04

INVEST ON REMARKETING

It is crucial that you invest on strong remarketing channels like Criteo or Adroll. These supporting channels helps you:

  • Improve your conversion rates from users who have already engaged with your brand

  • Lower your overall CAC.

06

CLEAR FOCUS

Your paid channels should only be focused to generate NEW leads and NEW clients.

08

LANDING PAGES

 You should create dedicated pages for each of your software service ( sales, design, shading… etc)

  • Avoid having solo landing pages. Solo landing pages do not let users properly engage with your brand and learning from the different service offering. Instead, make sure these dedicated service-related pages are part of your overall website strategy.

  • The more you A/B test on your website the more you can increase your traffic conversion rates ( convert traffic to leads). This tactic will help improving performances for all your channels.

10

PRICING PAGE

Create a strong Pricing page with clear CTA to convert visitors into leads. The pricing page is the second most visited page after the homepage.

  • Your navigation menu is key - Pricing page and Sign Up page should be visible at all times.

  • These tactics will help you increase your traffic conversion rates.

 

SALES

Communicating qualified and non qualified leads to the paid performance team, will heavily support them on understanding how to better optimize campaigns towards the business objectives. 

11

CRM WORKFLOW STRATEGY

A CRM workflow strategy will help you increase your sales closing rates (turning leads into clients).

  • Track sales touchpoints as much as possible to understand drop off. Thus allowing you to understand where you need to fix and allocate resources.

  • Track both qualified and non-qualified leads to support and communicate the marketing team.

12

LEAD SCORING

In the Solar SaaS industry, there is a big risk to acquire traffic from B2C (consumers / homeonwers) instead of B2B (business that install panels to end consumers). Some solutions to overcome this are:

  1. Ask in the  web form if the user is a consumer or a business

    • This can easily be tracked by your paid media team and will help them understand which campaigns are mostly bringing B2B and B2C leads. Those campaigns that bring B2B leads, budgets should be increase and those campaigns that bring B2C leads, budgets should be decreased.

    • Pro tip: setup a workflow on your CRM to automatically track Qualify and Non Qualify leads based on this form

  2. When sales teams manually qualify leads after the first call with the client, there is a high risk of the sales team not filling the information on your CRM. This can only be overcome by ongoing supervision and proper communication to the team by supervisors and managers.

 

REPORTING

13

DATA IS KEY TO OPTIMIZATION

Strategize and plan for a reporting solution to understand your CAC at channel and campaign level

  1. The marketing performance marketing team should have the full view of their marketing and sales data.

  2. Connect paid media channel budgets and data to your sales performance. This will help you understand CAC and ROI at channel and campaign level. Unfortunately the data provided by most CRMs like a Hubspot and Salesforce are very limited to provide this full view and therefore a 3rd party reporting solution will need to be integrated to develop this type of reporting.

Why choosing PaidStrategy?

Free Consultation!

Book a free 30 min consultation and let us sparkle fresh ideas that had already made an impact on our Solar Saas clients.

We will contact you as soon as possible

Campana de servicio